Mobilization and identification of project leaders

The mobilization is the first step that sets in motion the value chain process of accompanying investors / project holders of the CRI Draa-Tafilalet in order
to accompany and advise investors in the development and elaboration of the investment project. The mobilization of beneficiaries will consist in informing,
sensitizing, training and identifying potential project holders in the Draa-Tafilalet region wishing to be accompanied in their transition to entrepreneurship
through the creation of self-entrepreneurs, start-ups, VSEs or SMEs or the transition from the informal sector to the formal sector.
This is done through a pre- and post-creation support system of proximity aiming at providing a set of means and working tools in order
to ensure the entrepreneurial transition in all efficiency. The mobilization of future entrepreneurs is a multidimensional and transverse process
that has several qualitative and quantitative objectives, including:

  • To make the CRI’s service offer known;
  • Raise the target population’s awareness of the entrepreneurial spirit;
  • Communicate on regional and national initiatives dedicated to SMEs.
  • Identify potential entrepreneurs and direct them to the coaching process.
The mobilization of project idea holders is done through :
  • Information sessions;
  • Awareness caravans;
  • Presence at fairs and forums;
  • The mobilization of actors

Positioning interview

The positioning interview is an in-depth individual discussion that will allow us to diagnose the various project leaders in order to position them according to their profile/project. The objective is to :

  • Position the project leaders according to their entrepreneurial profile, the project idea and their coherence and identify their requirements;
  • Identify the potential candidates to support in the setting up of the creation project.
  • Determine the actions to be taken for each profile according to the profile matrix

This free online scoring test allows you to:

  • Evaluate your entrepreneurial profile and better identify your entrepreneurial potential
  • Test your interest in becoming an entrepreneur
  • Share your results on social networks to encourage other people to try this test and access the CRI support platform service

The initial phase of the coaching process for project leaders is known as pre-creation coaching. This specific coaching phase is tailored for project leaders who have already established an initial version of their project and exhibit significant potential. The purpose of pre-creation coaching is to furnish project leaders with guidance and aid in refining their concept, evaluating the feasibility of pursuing it, and facilitating the shift from concept to entrepreneurial execution.

This comprehensive approach encompasses various elements such as expert consultations, personalized guidance, methodological support, participation in training and coaching workshops, opportunities for networking, and collaboration with partners. Moreover, pre-creation support enables project leaders to engage in introspective exercises, where they assess their ability to undertake the project, appraise their business acumen, and identify the requisite competencies essential for project establishment.

Assessment of the project idea

Assessing the idea involves checking that all the conditions are in place to start building the project. It is therefore important to make sure that the person with the project idea has the necessary skills to set up the project, and that his or her situation is favorable to carrying out the chosen activity.

Business Model Canvas workshop / idea framing


The items to be filled in are listed in the various boxes of the table and are organized as follows:

I – Value proposition: it is the central element of the business model. It can be quantitative or qualitative and covers the main axes
  • Origin of the project

Tell us about the source of the project: who had the idea, how did it come about and why?

  • The team

Present the background of the founding team members (education and past experience).

  • name, first name and age ;
  • diplomas ;
  • professional experience and skills;
  • role of each member, complementarity and motivations.

Show the coherence and the link between the team’s career and the company’s project.

II- Aspects relating to customer relations and market segments:
  • Market segments

Trends: Ask yourself the right questions and try to answer them:

  • What are its trends (emerging, fast growing or declining)?
  • Define the size of your market, its geographical dimension (local, national) but also its volume in terms of sales and turnover. What market share are you targeting?
  • Specify the evolutions, the main technological advances of your market during the last years. Are there any barriers to entering the market?
  • Finally, indicate whether the market is regulated and whether there are specific access conditions such as diplomas, authorizations, etc.

The last step in the presentation of the market is to describe the competition, the companies that have the same activity as you. Obviously, for a company that sells online, the competition may be national or even worldwide, while for a business or a restaurant, the competition to be described will only be local.

Indicate who the current competitors are, their current strategy and explain how your project is different and what your competitive advantages are.

  • Customer segmentation: The company must identify the customers it is trying to serve according to the product or service designed
Target Customer

Your target customer is the one who will buy your product or service, or at least who will be concerned. It is therefore very important to know them:

  • What are their needs, their desires?
  • What are their purchasing habits?
  • Is price a major factor?
  • What are their consumption and purchasing areas and habits?

If you already have customers, or highly motivated prospects, this is also the time to specify this and provide proof of it, which is always a plus for investors.

    • Distribution channels: A company can deliver its value proposition to its target customers through different channels. Effective channels will distribute a company’s value proposition

quickly, efficiently and cost-effectively

  • Customer relationships: Companies must identify the type of relationship they want to create with their customer segments

Suppliers, partners, representing the inputs that enable production:

  • Key resources: The resources needed to create value for the customer;
  • Key partners: In order to optimize operations and reduce the risks of a business model, organizations typically cultivate buyer-supplier relationships in order to

focus on their primary business;

  • Key activities: The most important activities in executing a company’s value proposition.
The product or service

Describe your product or service in detail, to show how it addresses a problem or need.

  • Present the concept and explain the proposition;
  • Describe the specificities and qualities of the product or service;
  • If it is a range, specify it;
  • Explain how your product or service is designed (process, time, means and infrastructure).
Other details

Indicate if you need a license or a marketing authorisation for your product or service. Indicate if your product or service is protected by a trademark or if you intend to file a patent. Submit any patents you may have.

Progress of the project

Describe here where you are in the project (idea, prototype, marketing already started). Plan to include a timeline of key steps (possibly in a table).

  • Sales and marketing strategy

Before the last fundamental step of a business model, you will have to describe the commercial and marketing strategy of your project.


The strategy of your company is determined by the management of your human resources. You must therefore indicate your operational team. Define and present the role of each person, their skills, their function in the company and their gross monthly salary. Include a recruitment schedule, in the form of a table, to show that you can anticipate.


List your main suppliers and the type of products they provide, as well as the reasons for your choice. Specify payment terms and delivery times. Specify the alternatives in case you need to change suppliers and the weight of purchases in your global strategy.

Premises and equipment

Do you need premises and/or equipment (computers, offices, equipment specific to your activity…)? This is where you should detail your current and future needs. Concerning the premises, specify the surface area and the details of the premises you have identified as well as the installations and works required, if any.

And finally the structure of the company’s financial activities

a – Cost structure: Represents the initial investment costs and the operating costs.

b – Sources of revenue: These are the revenues that allow the business to live

Marketing plan

This is where you define the pricing, communication and distribution policy for your products or services.

    • Prices: present your prices and detail how they are set according to the cost of production and the prices of the competition, among others.
    • Communication: describe all the means that will be used to make your product or service known in order to increase sales. Include an item-by-item budget table and a


  • Distribution: explain how your product or service will be made available to your target customers (points of sale, online sales, intermediaries, etc.).

Marketing plan

As for any business creation project, it is necessary to study the technical, economic and financial feasibility of the project beforehand. The project study is an essential step in the process of creating a business, since it allows to identify the conditions for the achievement of the project.
It allows, among other things, to :

  • It allows, among other things, to :
  • It allows, among other things, to :
  • Take stock of the project’s objectives and contributions;
  • To reflect on the organization of the work;
  • To highlight the strong points and the points of vigilance relating to the project

The business plan is an essential planning and organization tool for the launch of an activity, the development of which constitutes a methodological support for the creation of an activity. Through the workshops of vulgarization of the business plan, we put at the disposal of the project leader the methods and the tools of elaboration of his business plan and will present him in a clear and simple way the different stages of creation of the Business plan.

The objective is to assist project leaders in the design and implementation of their own business plans and to allow them to appropriate the assembly mechanisms of projects, the elements of arguments and the economic model.

The objectives of these workshops are among others:

  • Explain the objectives and purpose of a business plan;
  • To provide project leaders with practical advice on how to draw up an effective business plan;
  • To enable project leaders to understand the process of developing a business plan;
  • Assist project leaders in writing and structuring their own business plan and in formalizing their business creation idea.

Training and coaching workshops

A program of workshops, skills training and close accompaniment at the regional investment center Drâa Tafilalet are offered to entrepreneurs and young project holders as needed to meet their requirements for the development of managerial and technical skills.
These training workshops will allow the holders not only to acquire directly applicable technical knowledge, but also to develop non-technical skills allowing them to adapt to new duties. The objectives of these workshops and training are :

  • To improve the project holders’ capacities in terms of management and marketing by providing training on the key functions of entrepreneurship (commercial, quality, management…);
  • Provide the project leaders with the technical skills and work related tools that will allow them to succeed in the realization of their projects;
  • To help project leaders identify economic opportunities, assets and constraints of the territory.

Accompaniment to creation of the company

The objective of the accompaniment to the creation is to make the entrepreneur take advantage of a complete support in the administrative steps of creation and to provide them with legal and fiscal advice on the status of the company.
This step will involve accompanying and guiding the creator in the choice of the right legal framework for his business creation project. The nature of the activity, the functioning of the company, the credibility towards the partners (bankers, customers, suppliers…), are as many criteria which will determine the choice of the legal form.

Workshop on the selection of legal statutes

Through this workshop, we present in a clear and simplified way the different existing creation systems and their specificities (Auto-entrepreneurs; Individuals; SARL, SNC…, Cooperative GIE…), as well as the steps and formalities linked to each legal form.

  • Review the existing statutes;
  • Weigh the advantages and disadvantages according to the chosen activity;
  • Understand the limits and responsibilities.
Advice and information on support programs:

Provide investors and project leaders with all the information related to the different support programs and incentive schemes set up by the State to encourage investment

Support for the creation (e-creation)

In accordance with the law 47-18 the regional investment center assists investors in the completion of procedures and administrative steps required for the creation of their companies and this through :

  • A personalized accompaniment in the various stages of creation of company;
  • Making available to entrepreneurs and investors a guide that describes the process of creation;
  • Assistance in the procedure of e-creation of company.

Post-creation support / Help for sustainability

The main objective of the post-creation support is to raise the chances of success of the creators, and to increase the survival and the durability of their companies. Each entrepreneur, during the creation of his activity, faces several problems such as the production, the financial management, the sale, the management as well as the administrative part. It is important to make informed decisions, to anticipate and prevent difficulties and potential risks that may arise.

The CRI DT accompanies project leaders during the post-creation phase of their activity. This post-creation accompaniment will allow the creators to acquire a kind of autonomy and to arm themselves with relevant resources to promote the sustainability of their activity and optimize the chances of success of their project.
The objective is to advise, train and insert the project holders in the relevant networks of creation, so that their project can take shape and reach a certain maturity. The project leader must be able to evaluate the success of his project, its impact and its sustainability. And to equip them with the mechanisms to start the project and to develop their entrepreneurial and managerial capacities useful to the realization and the perpetuation of their project.

Our post-creation support offer includes the organization of workshops/trainings through the intervention of its partners and the orientation of project leaders towards dedicated structures to benefit from the specific support necessary for the setting up of their entrepreneurial project. The objective is to promote exchanges and to put the know-how and skills of these structures at the service of entrepreneurs to facilitate the implementation and success of their projects.

Also; we will ensure the popularisation of the support programs and incentive systems set up by the government and this through the organisation of workshops, meetings and seminars in order to inform and assist investors and project leaders to benefit from these programs.

Contact us
+2125 35 57 31 50
N° 23 Bd Bir Anzarane, Centre ville. Errachidia. Maroc
+2125 24 88 86 56
+2125 24 88 86 54
Avenue my Rachid immeuble, Dades 1er étage Ouarzazate. Maroc.
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